Meet Joyce Hu, Co-Founder of the Sustainable Fashion Alliance

At Ho‘omaluō we are constantly inspired by pioneers in fashion who have taken the journey to fight for environmental and labor justice within the fashion industry. One of those pioneers is San Francisco native Joyce Hu, Co-Founder of the Sustainable Fashion Alliance. In an interview with Joyce, we discuss how the Sustainable Fashion Alliance came …

4 Sustainable Fashion Brands Perfect for the Nomadic Traveler

https://www.aperfectnomad.com/lookbooks

From effortless maxi dresses that seem to fly in the wind to bags that store the keepsakes you collect whenever your free spirit wanders, these are the 4 sustainable fashion brands perfect for the nomadic traveler. PHOTO CREDIT: Mara Hoffman - Spring RTW 2018 Mara Hoffman ($$-$$$) Mara Hoffman's collections are nothing short of elegant …

Reformation’s Tech Savvy Stores in SF Up the Retail Game

Founded in 2009 by Yael Aflalo, Reformation is an L.A. based womenswear brand that is environmentally conscious and sustainably driven. Recently, Reformation has taken America by storm, with over 10 tech savvy retail locations on the West Coast and East Coast, including 2 brick-and-mortars in San Francisco. It was only appropriate that Aflalo introduce the …

We talk Sustainability with Bill McNicol, Designer of William Frederick Clothing

William Frederick Clothing is a Cleveland brand bringing Ohio back into the fashion scene. In our interview with founder and designer Bill McNicol, he discusses how his brand came to be and the importance of sustaining communities. PHOTO CREDIT: William Frederick Clothing SEASON 1 - Irene's Garden What initially sparked your interest in fashion? My …