How to Become a More Conscious Consumer

So you already are aware of the negative affects the fast fashion industry has on on the environment and society. The issue is, you don’t exactly know how to be pro-active with this new found knowledge or have no idea how to change your buying habits.

At Ho‘omaluō, we’re here to help clear up the confusion. These are 3 easy steps on how to become a more conscious consumer. So easy, that if you practice it enough, it may just become a force of habit.

  1. Support Local Businesses

When you support local businesses, you support that community’s local economy.

Although there is no guarantee that the products you buy locally are sourced ethically, local businesses are more likely to be sustainable due to featuring local products and services.

Occasions to Shop Locally Include: Farmers Markets and First Fridays

2. Thrift Shop

“One man’s trash is another man’s treasure”.

Not only does thrift shopping feel like a fun scavenger hunt rather than a to-do list, but it is also a budget-friendly alternative to splurging on sustainable brands. When you thrift shop you also contribute to diverting more than 700 million pounds of textiles from landfills each year.

Popular Thrift Shops: Goodwill and Buffalo Exchange

3. Download an App

Make finding sustainable companies to shop from easy as tapping a button.

The app Good on You is a shopping app that allows you (the consumer) to discover brands that are ethically made. Good on You also features ratings for each brand and a segment for consumers to provide direct feedback to these companies.

Good on You is an app available on iPhone and Android.

We hope that these steps are helpful and effortless. At Ho‘omaluō, we believe that any change is an important change. Together we can make a difference.

Want to incorporate more sustainable living into your lifestyle? Visit out latest blogpost where we feature 5 Ethical Fashion Brands Perfect for Wardrobe Essentials.

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