Meet Joyce Hu, Co-Founder of the Sustainable Fashion Alliance

At Ho‘omaluō we are constantly inspired by pioneers in fashion who have taken the journey to fight for environmental and labor justice within the fashion industry. One of those pioneers is San Francisco native Joyce Hu, Co-Founder of the Sustainable Fashion Alliance. In an interview with Joyce, we discuss how the Sustainable Fashion Alliance came …

4 Sustainable Fashion Brands Perfect for the Nomadic Traveler

https://www.aperfectnomad.com/lookbooks

From effortless maxi dresses that seem to fly in the wind to bags that store the keepsakes you collect whenever your free spirit wanders, these are the 4 sustainable fashion brands perfect for the nomadic traveler. PHOTO CREDIT: Mara Hoffman - Spring RTW 2018 Mara Hoffman ($$-$$$) Mara Hoffman's collections are nothing short of elegant …

Fast Fashion Brand H&M Launches Conscious Exclusive Collection

Whether it be a greenwashing tactic to attract millennial consumers driven by the marketing appeal of sustainability or if it is a genuine effort to transition into ethical practices, H&M has recently launched their 2019 Conscious Exclusive Collection in correlation with their 17th Sustainability Report. PHOTO CREDIT: H&M The Swedish Fast Fashion giant is no …

SF Sustainable Fashion Week International Kicks Off Fashion Revolution Week

PHOTO CREDIT: SFSFWI With Fashion Revolution Week in momentum, San Francisco Sustainable Fashion Week International (SFSFWI) is making a positive impact on the West Coast with a voice led by industry leaders, environmental activists, and conscious citizens to be heard across the world. Established in 2013 by Sandra Hanns, Co-Founder of Earth Day San Francisco, …

Reformation’s Tech Savvy Stores in SF Up the Retail Game

Founded in 2009 by Yael Aflalo, Reformation is an L.A. based womenswear brand that is environmentally conscious and sustainably driven. Recently, Reformation has taken America by storm, with over 10 tech savvy retail locations on the West Coast and East Coast, including 2 brick-and-mortars in San Francisco. It was only appropriate that Aflalo introduce the …

We talk Sustainability with Bill McNicol, Designer of William Frederick Clothing

William Frederick Clothing is a Cleveland brand bringing Ohio back into the fashion scene. In our interview with founder and designer Bill McNicol, he discusses how his brand came to be and the importance of sustaining communities. PHOTO CREDIT: William Frederick Clothing SEASON 1 - Irene's Garden What initially sparked your interest in fashion? My …

These 3 Organizations are Revolutionizing the Fashion Industry

From ground-breaking social justice campaigns to implementing environmental standards, these 3 Sustainable Fashion Organizations are paving the way for ethical practices in the Fashion Industry. PHOTO CREDIT: Fashion Revolution Fashion Revolution Founded in 2013 after the Rana Plaza incident, Fashion Revolution is an U.K. NGO that has gathered industry leaders and creatives to encourage transparency …

5 Ethical Fashion Brands Perfect for Wardrobe Essentials

Perhaps the most sustainable way to incorporate conscious living into your lifestyle is to replace wardrobe basics such as t-shirts, sweaters, or even socks with ethically made garments that are built to last. Whether it be finding the coziest hoodie on rainy days or discovering a pair of denim jeans that fit just right, these …